Doublly Desi
Pureness Intensified
Doublly Desi is a food brand that operates under its parent company, 7 Grow Farms. The brand was established with a vision to support small-scale farmers by helping them to sell their high-quality and healthy agricultural and food-related products to consumers all over the world.
Doublly Desi's focus is on ensuring the highest quality of food, retaining the authenticity and taste of traditional products while using modern methods. The brand works closely with its partner farmer villages to ensure the quality of the products is maintained, and they do not compromise on quality by using harmful chemicals or preservatives.
In addition to promoting the highest quality, Doublly Desi aims to create a self-sustainable entrepreneurial ecosystem. By helping small-scale farmers gain access to a wider market, the brand contributes to the growth of local communities and improves the livelihoods of farmers.
Doublly Desi's mission is to provide consumers residing in urban areas with access to the highest quality and healthy food products while supporting small-scale farmers. The brand also aims to spread the word about the importance of sustainable and authentic agriculture, encouraging consumers to make more informed choices about their food.
Doublly Desi exudes a youthful and exuberant spirit that is reflected in its fun, dynamic, and pure persona. Every element of the brand's representation, including the shapes, fonts, and overall aesthetic, is infused with a youthful approach. The Pacifico font, combined with the Croissant One font used for the tagline, perfectly captures the brand's friendliness and approachability. In addition, the use of the Devanagari script, particularly the word 'देसी' (meaning unadulterated or pure), adds a touch of familiarity and authenticity to the brand's identity, making it even more memorable and engaging.
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As I wrap up this project for Doublly Desi's brand identity and website, I feel a great sense of accomplishment. It was a pleasure to work with such a fantastic brand that values authenticity, purity, and quality. The website and brand identity were designed to reflect these values and create a cohesive experience for customers. I am proud of the results and believe that the website will help Doublly Desi reach new heights. Thank you for the opportunity to work on this exciting project.
Thank You for your time! 😄
